#Presby #PCUSA #Media & #Marketing #notmyOGHS

Hmmm…..

The #notmyOGHS movement on twitter points to 2 deeper issues.

The first of which is the utilization of stereotypes to market (even if meant ironically). The deep and complex issues of this campaign is summarized well here https://storify.com/breyeschow/concerns-raised-over-2015-oghs-campaign These are amazing issues, that are too complex to address in one blog post, please read over the variety here.

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The other issue is media….some people raised the fact that an outside (non-theologically) based company was hired to help with the campaign.

In the quest to be hip(ster) and cutting edge, the denomination mis-stepped…In fact, from what I know about Millennials they might be some of the first to point to the hegemonic issues that exist in such an advertising scheme. I think this was part of the issue with the One Thousand and One Worshiping Communities scandal as well…

#wecandobetter

We can find new ways of speaking…We can do better in media…but we can’t leap ahead, we need Presbyterian marketers, we need to groundsource our young pastors to help with twitter, tumblr and instagram (FB is already passe)….

Media is so, so important…if we are preaching the Gospel we need to translate into all kinds of language–we learn this lesson over and over again.

How can we translate the Gospel into these forms of media, how can we get digital natives to do the translating? If we want to be hip to hipsters…shouldn’t they be the ones helping with the campaign (or give a substantial slice to them?)….

We have so many gifted resources, we should be using them.

Hunger Games

Sometimes I feel like we can really relate to Hunger Games. Luckily things aren’t quite as bad as during the depression, but for me student debt is a real and heavy weigh in on my life as I tot up the bills and work towards providing for my family.

My friend Charlie says student debt is palpable (we graduated the same year) you can see it weighing people down when they enter a room.

So, here we are, hunger games–who are we sending out as our sacrifice? Who are we going to watch struggle for entertainment. You know what happens in hunger games, everyone is hungry for something. Even the rich city people are always eating, eating, eating (then they throw up to eat more). Why? Because they feel empty inside.

Jesus addresses emptiness, not by telling people to deal, not by pointing out people’s faults, and certainly not by giving them false platitudes.

Jesus sits with people, Jesus meets people, gets to know them, and (always) calls people by name. Maybe that’s what everyone is hungering for–even those of us who hear their name called out by crowds, those who are followed by the paparazzi and have their lives on public display (Duchess of Cambridge anyone) really just want someone to REALLY know them, to REALLY be present with them and to REALLY call them by name.

If the Hunger Games are about the games we end up playing because we are feeling emotionally, physically and spiritually hungry (um…like we do in politics maybe), then Jesus is not about Games. Jesus is about reality, Jesus is about being the real you, Jesus is about the truth of the world, and the Real-ity of Re(a)l-ationships! And if we are asking who is going to be the sacrifice, the answer was, is and will be Jesus Christ, and we don’t need “God in the white house” Imageto know that (did anyone else see that meme?). Because God is bigger than the white house, God is bigger than America and God is bigger than a world economic downturn. If you think we have control over where God is, frankly that is are humanity showing (oops)

If you don’t believe that, then there is no point in preaching the gospel in third world countries, because they are in no way on equal footing to our problems.
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Say it with me, Jesus is about Love and graciousness (not being judgmental, putting our morals on others or creating the world for Christ). God is HERE, love is HERE, let’s act like it. And please let’s think before we say something about how “other people were raised” or what “real morals” are–God loved, talked to and did not make anyone feel bad about their mistakes, he forgave and gave them a chance to change. If Almighty God can do that, then we should at least try to do the same–ImageRemember, no one convinced anyone of anything by yelling insults to them over the internet. People have been changed through true acts of lovingkindness (or hesed as its called in the Old Testament).