The #notmyOGHS movement on twitter points to 2 deeper issues.
The first of which is the utilization of stereotypes to market (even if meant ironically). The deep and complex issues of this campaign is summarized well here https://storify.com/breyeschow/concerns-raised-over-2015-oghs-campaign These are amazing issues, that are too complex to address in one blog post, please read over the variety here.
The other issue is media….some people raised the fact that an outside (non-theologically) based company was hired to help with the campaign.
In the quest to be hip(ster) and cutting edge, the denomination mis-stepped…In fact, from what I know about Millennials they might be some of the first to point to the hegemonic issues that exist in such an advertising scheme. I think this was part of the issue with the One Thousand and One Worshiping Communities scandal as well…
We can find new ways of speaking…We can do better in media…but we can’t leap ahead, we need Presbyterian marketers, we need to groundsource our young pastors to help with twitter, tumblr and instagram (FB is already passe)….
Media is so, so important…if we are preaching the Gospel we need to translate into all kinds of language–we learn this lesson over and over again.
How can we translate the Gospel into these forms of media, how can we get digital natives to do the translating? If we want to be hip to hipsters…shouldn’t they be the ones helping with the campaign (or give a substantial slice to them?)….
We have so many gifted resources, we should be using them.