Recently there was an article concerning the …..lets say staidness of overly churched culture….
How do you get a church to event plan beyond the church culture? Here are some guidelines to consider
Rule number One: Don’t do anything for free….it creates a debt mentality that is unhealthy for the congregation and the attendee
Church: Let’s throw this free event, then people will love us and come to church….
Potential Attendee: Free? Really, I bet that church just wants my soul, no way I’m going to that…
Church: We had a free event…why didn’t anyone come (or) People came to our free event, why aren’t they coming to church
Rule Number Two: If you throw an event, have a reason behind it (other than attracting people to the church…ideally have at least TWO solid reasons
ex: Let’s have a farmer’s market 1. it will support our local community and help reaquaint with the neighborhood 2. It will help our local economy–these are our reasons, we are sharing them with the farmers and the customers
ex 2: Let’s put on a play of Charlie Brown Christmas as a food drive because 1) that’s what Christmas is all about 2) we don’t want it to be free 3) because its for children, and if someone cries they can be taken out without money lost
I have found if you have 2 solid reasons, more and more reasons to have the event start to build…..eventually we realized a. there is no farmer’s market in our corner of the city b.people are meeting each other at our farmer’s market and becoming more communal c. its easier to come to the parking lot than the sanctuary (see the ps for more info) d. Won’t you be our Neighbor? we found a motto that described that we wanted everyone in the neighborhood to come to the farmer’s market, and that this reason should drive everything we do
Charlie Brown Christmas 1) its accessible to children of all ages (yay for a mental center coming to see it) 2) one of our actor’s father with alzheimer’s could wander around and enjoy the show 3) people don’t feel bad when their kids make noise because we welcomed the children and they didn’t have to pay “good money” for it. 4) People love to donate food, we got wayyyyy more than the number of people who attended 5) It’s multigenerational, children are seeing what their parents and grandparents grew up with so everyone enjoys it 6) It tells the good news but is not too preachy–many people who are spiritual-but-not-religious felt comfortable with coming to see Charlie Brown
Rule Number Three: No ulterior motives….Try, try, try not to have ulterior motives for putting on Events, because when you do, You hamper God!
You box the event into being successful based on a bunch of random info that you think is important, instead of running the event and then discovering what was important afterwards.
Discuss What Worked Rule Number 4: This is the one piece of advice that I MUST stress, talk about the BEST part of the events, discuss what worked, look on the brightest side, ok not many people came, did you get ANYONE new (?) that’s progress, did you learn anything about advertising (?) that’s progress, did the group do a lot to work together and enjoy certain parts of the process (?) that’s progress. Progress is incremental, you do not build a success story out of one event, but many
Rule number 5 You do not build a success story out of one event but many (see above).
Rule number 6 Try to do repeatable events. I find it take 12 meetings (rule of thumb) to know if something has failed. I repeat, an even CANNOT have failed until you’ve tried it multiple times: whether that be a Bible study or a playgroup or a concert series. That means if you meet once a week it takes 3months, if you meet once a month it will be a year. If you have an event every season then its 3years before you can write it off as a failure. (recommendation: if you have monthly events that are not really connected but seem to be a “thing” that are happening, start measuring those as a grouping, because you are advertising regularly.
(Rule number I’ve lost track, because it doesn’t matter how many rules there are) If you must count (altho I try not to) include your workers as attendees! They are there, they are making time and effort because they think this event is important, and you value your current members/community as much as your potential community (well that is the theory you should be practicing right?), include them
Another Rule Reinvest from the event: For our farmer’s market all our farmer’s fees went into advertising the market, we didn’t make a penny. For our Charlie Brown Play we turned it into a food drive to further teach the message of the play. Don’t do it for the church, do the event for the MISSION of the church
Final Rule: advertise, advertise, advertise: Get people to hand our pamphlets, send out invites, be sure to do that internet thing pick ONE UNIFIED IMAGE for the event and post it everywhere. It takes 3 times of seeing something to register. Put up NEW SIGNS for every event, it makes you look active, it shows your paying attention, it shows your reaching out and you care.
PS try to have events outside the church building (I know, I know that monstrousity costs a lot of money to maintain), but its a lot easier for a stranger to go to neutral ground then to come to your turf where you make the rules ex: its easier to come to the parking lot than the sanctuary, the fellowship hall feels less forboding than the chapel area and the NURSERY is a very friendly place if you make it feel welcoming. Also TRY To make things clear (where to enter, where to park, etc) you don’t want to make your people feel stupid before they even arrive<—my church is still struggling with this, but it makes a clear in-crowd, out-crowd thing…you don’t want that!